All profits will go to CFA. We will be buying out the 50 MOQ regardless of if we sell 1 or 100.
The numbers below represent the MOQ (Minimum Order Quantity). They are the minimum number of sets required for production. This product is not limited.
94 ordered out of 50 required
Organized by SwitchKeys, the Tree Mat is a fundraiser for the Country Fire Authority's (CFA) Victorian Bushfire Appeal in Australia. The design symbolizes the current devastating fires: the Australian Gum Tree, the smoke, and the fire at the border.
The iconic Australian Gum Tree - synonymous with Australian flora and fauna. Unfortunately this beautiful tree is also one of the reasons these fires have been so devastating. For this reason we have placed a single isolated tree front and center. During daily use, it is hidden, a symbolic nod to not needing to actually see a problem to be aware of it.
The black mat symbolizes the devastating smoke, darkness, ash and desolation. It also symbolizes the battle of mental health, something those on the front lines in particular have seen on an almost unimaginable level.
The red stitching around the edges symbolizes the fires, and how around the borders in particular are under siege.